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The Collection
Four Formulas. One Core Ritual.
3000
Years of Ancient Indian Wisdom
4
Core formulas, purposefully numbered
4
Hero ingredients, source-verified from India
PM Ritual
Elevate your nighttime routine with the power of Saffron and Ashwagandha
Two treasured botanicals paired with modern skincare actives. Start with our Core Clarity Serum, featuring saffron, niacinamide, vitamin C, and peptides to promote a brighter, more radiant, even-looking complexion.
Follow with Core Restore PM Cream, powered by antioxidant-rich ashwagandha, retinol, and ceramides to help smooth the appearance of fine lines, support the skin’s moisture barrier, and replenish hydration overnight. Together, this powerful duo brings the best of ancient botanical wisdom and modern skincare science into one restorative nighttime ritual—so you can wake up to skin that looks smoother, refreshed, and glowing.
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The ingredients
Where the formulas begin.
Rajasthan, India
The Ancient Adaptogen
Ashwagandha, also known as “Indian Ginseng,” “Winter Cherry,” or Withania somnifera, has been one of India’s most respected Ayurvedic botanicals for over 3,000 years. Deeply rooted in traditional wellness rituals, it has long been associated with balance, restoration, strength, and resilience.
Our ashwagandha is sourced from Rajasthan, a region celebrated for producing some of India’s most prized ashwagandha roots. Grown in arid soils and carefully selected for quality, richness, and purity, each root honors the heritage of an ingredient cherished across generations. Grounded in Ayurveda and Indian tradition, ashwagandha remains a timeless symbol of strength, balance, and natural vitality.
Kashmir, India
The Eternal Radiance of Saffron
For centuries, saffron has been one of India’s most treasured botanicals, woven into Ayurvedic rituals, royal beauty traditions, and ceremonial self-care. Known as “red gold,” it has long been valued for its rarity, golden hue, luxurious aroma, and association with purity, radiance, and natural beauty.
Our saffron is sourced from the hills of Kashmir, a region celebrated for producing some of the world’s most prized saffron. Each delicate strand is carefully handpicked and selected for its quality, richness, and purity, preserving the heritage of an ingredient cherished across generations. Rare, refined, and deeply rooted in Indian tradition, saffron remains a timeless symbol of botanical luxury.
The Ritual
Skincare that works with you, not against you.
01
CLEANSE
Clear. Reset. Prepare.
02
Clarify
Balance. Brighten. Refine.
03
DEFEND
Protect. Strengthen. Shield.
04
RESTORE
Repair. Renew. Rest.
The philosophy
Heritage, reimagined.
Not another brand. A lifetime of experience, bottled.
FOR RETAILERS & BUYERS
Partner with Avas
Avas sits at the intersection of luxury Ayurvedic skincare and modern skin science, a category with strong repeat purchase and growing consumer demand. We offer wholesale pricing, display merchandising, and co-branded retail collateral.
Core Restore No.4
Overnight Adaptogen Cream